The Australian Open has entered a new digital arena for the 2023 edition of the Grand Slam with the launch of a unique game on the platform Roblox.
Named AO Adventure, the game allows users to explore the world of the Australian Open, completing activities and earning prizes.
The users of AO Adventure will begin their journey at the well-known Rod Laver Arena, where they will be greeted by an avatar of tennis star Nick Kyrgios.
Kyrgios has teamed up with the Australian Open and Roblox and will join users within the game.
“I’m stoked to be a part of AO Adventure in Roblox,” Kyrgios said.
“Roblox is such a huge platform and a great way to connect with a younger generation – some who may already be tennis fans and others who might discover it for the first time thanks to the game. I hope that gamers enjoy interacting with humanoid Nick and pick up a few tips and tricks along the way.”
Senior manager Metaverse Ridley Plummer expressed his excitement by this new initiative and its potential to reach more users.
“Launching AO Adventure on Roblox provides the Australian Open with a huge opportunity to reach new audiences and global markets, via one of most popular gaming platforms in the world,” Plummer said.
“With more than 80% of users on the platform aged 25-and-under, it’s also a great platform for us to connect with younger fans, who we hope will be inspired to visit the AO in person one day after experiencing what the AO has to offer, beyond tennis.”
Just like the real Melbourne Park Precinct, there is a digitised Australian Open Ballpark presented by Emirates which users will be welcomed into by an Emirates Cabin Crew humanoid.
There will be numerous interactive games throughout the park, including tennis – both singles and doubles – on Rod Laver Arena alongside friends, family or even AI.
What is AO Adventure?
AO Adventure is the new interactive game that Roblox and the Australian Open have put together in light of the 2023 edition of the Grand Slam.
The game consists of numerous tennis-themed challenges and activities that mimic the real-life Melbourne Park precinct.
How to play AO Adventure?
To play AO Adventure, users must download the Roblox app.
Once downloaded, they will need to navigate to the Australian Open game.
Who is involved in AO Adventure?
Australian tennis star Nick Kyrgios will be included into the AO Adventure realm as an avatar.
Kyrgios will greet users as they enter Rod Laver Arena.
The 27-year-old is the only confirmed star to be involved with the game.
What is Roblox?
Roblox is a popular online gaming platform that boasts over 200 million active monthly users.
It is an app – that could be downloaded on any device – that allows users to play a wide variety of games, create games and chat with others online.
It combines gaming, social media and social commerce.
Roblox experiences are places where users can socialize, build their own spaces, and even earn and spend virtual money.
Games on Roblox are officially called experiences which fall into a variety of genres. Users can dabble in games tagged as roleplay, adventure, fighting, obby (obstacle courses), tycoon, simulator, and more.
How can I get Roblox?
Roblox is an app in the AppStore.
It can be downloaded onto any device.