NBA jersey sales rankings: Warriors’ Stephen Curry takes top spot on list from Lakers’ LeBron James


The West Coast is the best coast when it comes to moving NBA merchandise.

On Friday, the NBA and National Basketball Players Association revealed the most popular jersey and team merchandise lists. The Warriors and Lakers are once again the two most popular teams in the league in terms of NBA store sales, and their star players are leading the way.

Here’s a breakdown of the figures from the first half of the 2022-23 season.

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Most popular NBA jerseys in 2022-23

Stephen Curry jumped ahead of LeBron James, landing atop the most popular jersey list for the first time since the 2017-18 season. Curry was previously sitting behind James and James Harden, who dropped out of the top 15.

Giannis Antetokounmpo and Luka Doncic each moved up four spots, and Ja Morant earned the highest ranking of his career at No. 6.

Most popular NBA jerseys
Rank Player Previous rank (April 2022)
1. Stephen Curry 3rd
2. LeBron James 1st
3. Giannis Antetokounmpo 7th
4. Luka Doncic 8th
5. Kevin Durant 4th
6. Ja Morant 9th
7. Jayson Tatum 5th
8. Devin Booker 13th
9. Joel Embiid 6th
10. Damian Lillard Not ranked
11. Trae Young 11th
12. LaMelo Ball 14th
13. Anthony Davis Not ranked
14. Zion Williamson Not ranked
15. Kyrie Irving 10th

Year-by-year most popular NBA jerseys

Curry dominated the jersey sales list for multiple seasons before James took him down in 2018-19. That marked James’ first season with the Lakers.

If the current results hold for the rest of the 2022-23 campaign, Curry would snap James’ four-season streak as the jersey sales king.

Top-selling NBA jersey by season
Season Player Team
2021-22 LeBron James Lakers
2020-21 LeBron James Lakers
2019-20 LeBron James Lakers
2018-19 LeBron James Lakers
2017-18 Stephen Curry Warriors
2016-17 Stephen Curry Warriors
2015-16 Stephen Curry Warriors

Most popular NBA teams in 2022-23

The Lakers are unsurprisingly sitting at No. 1 on the team merchandise list with James and Anthony Davis driving up sales.

The Warriors, Celtics, Bucks and Bulls round out the top five. 

Most popular NBA team merchandise
Rank Team Previous rank (April 2022)
1. Los Angeles Lakers 1st
2. Golden State Warriors 3rd
3. Boston Celtics 6th
4. Milwaukee Bucks 7th
5. Chicago Bulls 4th
6. Philadelphia 76ers 2nd
7. Dallas Mavericks Not ranked
8. Brooklyn Nets 5th
9. Phoenix Suns 8th
10. New York Knicks 9th

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