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Why Deebo Samuel wears NBF chain: 49ers star pays homage to friends with diamond-encrusted necklace

Diamonds are an athlete’s best friend, particularly when they coat the surface of a glitzy chain.

And few athletes have an eye for gemstones like Deebo Samuel. The 49ers star regularly pulls up to games draped in the finest minerals, from his patented “19” chain to the “playmaker” pendant he sported during a game last year.

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Recently, he has been spotted lugging around a glimmering “NBF” chain. Samuel wore it at a Warriors game earlier this month, dripped out as he sat next to Dubs owner Joe Lacob.

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Samuel is no stranger to a good locket — he has several in his collection. But this one has special significance to him, one that he shares with only his closest friends.

Why does Deebo Samuel wear an ‘NBF’ chain?

Samuel’s chain pays homage to his tightest companions, the homies that might as well be blood relatives. In fact, that “NBF” acronym has hereditary ties: it stands for “Nothing But Family,” one of Samuel’s mottos.

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It’s unclear exactly where Samuel got the chain, although he is known to have gotten pieces from Houston jeweler Zo Frost in the past.

Nevertheless, one thing is clear: Samuel loves his friends. So much so, it seems, that he bought each of them a matching “NBF” chain. Check it out: 

Ice cold, baby. Ice cold.

Deebo Samuel’s best chains

With a number of iced-out chains at his disposal, Samuel isn’t wanting for bling to rock. Still, some pieces stick out more than others. Here are some of our favorites:


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