The Super Bowl requires all kinds of preparation from the NFL, the venue, the broadcast network, and of course the teams themselves. Included in that preparation is the championship apparel that gets prepared before the big game.
Have you ever seen a commercial advertising championship gear minutes after the Super Bowl ends? The league has shirts, hats, and everything in between ready to go for both teams, pending the result of the game.
It goes beyond just the gear that the players wear during the presentation of the Lombardi Trophy. Thousands of items are made to be immediately ready for fans, but only half of them actually become available to the public.
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So what happens to the apparel created for the losing team? The Sporting News has the answer.
What happens to the Super Bowl merch for the losing team?
For the last nine years, Virginia-based company Good360 has partnered with the NFL to ensure “thousands” of unused items go to people in need.
This effort brings unused championship shirts and other merchandise to Africa, Asia, Eastern Europe, and the Middle East, and it includes the apparel of losing teams from the conference championship games as well. That means Bengals and 49ers conference championship gear will be headed to those in need, as well as merchandise for whichever team loses Super Bowl 57.
Anna Isaacson, the NFL’s senior vice president of social responsibility, said in a press release that the league works with Good360 and other partners “to reduce and reuse wherever possible.”
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Once the Super Bowl ends and a champion is crowned, the unused merchandise from both weekends will be shipped to one location in the United States and then sent out of the country once enough has been collected. The company has a similar agreement with Major League Baseball to send unused championship apparel to those in need.
Good360 also has “stringent compliance protocols” that prevent these donated items from ending up on the market and in the hands of anyone else.
So, while the idea of getting your hands on 49ers NFC championship gear might sound pretty appealing to anyone who didn’t think San Francisco got a fair shot against the Eagles, the odds of it hitting the market are low.