Super Bowl 57 commercials schedule: Complete list of ads by quarter in 2023

The Super Bowl is the only event on television where people actually anticipate the commercials.

This is when companies really roll out the highest quality ads. Some that tug on the heart strings, some that provide a good laugh and others that are just all around solid. 

Viewers get to be surprised when they see the commercials pop up for the first time on TV, but there is a strict schedule laid out by Fox for how the ads will be laid out during the big game. Part of that schedule, at least quarter by quarter, has already been released, per the Sports Business Journal.

If you’re looking to avoid spoilers on when to expect commercials during the Super Bowl, look no further than here. But if you’re looking to be prepared for when to expect each commercial to be aired, here’s all you need to know about the order at this year’s Super Bowl, including the schedule, released teasers and full-length commercials.

MORE: Watch Super Bowl 57 live with fuboTV (free trial)

Super Bowl commercials schedule 2023

First quarter

Advertiser Time (seconds)
DraftKings 30
E-Trade 30
Rakuten 30
Remy Cointreau (Remy Martin) 60
  • DraftKings

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  • Remy Cointreau (Remy Martin)

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Second quarter

Advertiser Time (seconds)
Avocados From Mexico 30
Dexcom 30
Frito-Lay (Doritos) 60
General Motors 60
Google 90
Kellogg (Pringles) 30
Mars Wrigley (M&M’s) 30
P&G (Downy) 45
Stellantis (Jeep) 60
Uber 60
WeatherTech 30
  • Avocados From Mexico

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  • Frito-Lay (Doritos)

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  • General Motors

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  • Kellogg (Pringles)

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  • Mars Wringley (M&M’s)

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  • P&G (Downy)

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  • Stellantis (Jeep)

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  • WeatherTech

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Third quarter

Advertiser Time (seconds)
Diageo (Crown Royal) 60
FanDuel TBD
Hormel (Planters) 30
Kia 60
Unilever (Hellmann’s) 30
Workday 60
  • Diageo (Crown Royal)

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  • Hormel (Planters)

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  • Unilver (Hellmann’s)

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Fourth quarter

Advertiser Time (seconds)
Booking.com 30
Servant Christian Foundation (He Gets Us) 60
Skechers 30
Stellantis (Ram) 60
T-Mobile 60
  • Booking.com

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TBD

Advertiser Time (seconds)
A-B InBev (Bud Light) 60
A-B InBev (Busch Light) 30
A-B InBev (Michelob Ultra) 30
A-B InBev (Michelob Ultra) 60
Amazon Prime Video (“Air”) TBD
Dunkin’ TBD
Frito-Lay (PopCorners) 30
Heineken (Heineken 0.0) 30
Intuit (TurboTax) TBD
Limit Break 30
Molson Coors (Miller Lite & Coors Light) 30
NFL 90
NFL 30
Paramount (“Scream VI”) TBD
Paramount+ 30
Peacock (“Poker Face”) 30
PepsiCo (Pepsi Zero Sugar) 30
PepsiCo (Pepsi Zero Sugar) 30
Servant Christian Foundation (He Gets Us) 30
Squarespace 30
Universal (“Fast X”) TBD
Warner Bros. Discovery (“The Flash”) TBD
  • A-B InBev (Bud Light)

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  • A-B InBev (Busch Light)

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  • A-B InBev (Michelob Ultra)

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  • Amazon Prime Video (“Air”)

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  • Frito-Lay (PopCorners)

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  • Heineken (Heineken 0.0)

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  • Intuit (TurboTax)

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  • Molson Coors (Miller Lite & Coors Light)

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  • Paramount (“Scream VI”)

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  • Paramount+

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  • Peacock (“Poker Face”)

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  • PepsiCo (Pepsi Zero Sugar)

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  • Squarespace

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  • Universal (“Fast X”)

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How much do Super Bowl commercials cost in 2023?

Each year the Super Bowl is the most watched event on television. Last year, it averaged an audience of 112.3 million. So putting your product in front of all those eyes costs quite a lot of money.

Front Office Sports reported that in 2023, the cost for 30 seconds of ad time on Fox will be $7 million. There can typically be about 50 minutes worth of advertisements during a Super Bowl, which means Fox could generate $700 million from ads alone.

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