Caitlin Clark’s NIL deals, explained: How much money Iowa star makes from Nike, other sponsors in 2024

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There might not be a bigger name in sports than Caitlin Clark this spring. The Iowa star has already broken the NCAA women’s basketball scoring record, and another deep run in the NCAA Tournament could cement her legacy as one of college basketball’s all-time greats. 

Arguably the face of women’s basketball before she even steps onto a WNBA court, Clark reached her fame at the right time. She is able to profit off her image and likeness thanks to the NCAA’s NIL rules, which allowed student-athletes to start making money in 2021. 

Clark has inked numerous lucrative NIL deals as her stardom has grown, making her one of the highest-paid student-athletes in the nation.

MORE: Dawn Staley says Caitlin Clark’s scoring record will never be broken

Here’s a look at Clark’s most significant NIL deals and how much money she makes overall. 

Caitlin Clark NIL money

Caitlin Clark’s 11 known NIL deals are worth a combined estimate of $910,000, according to On3’s NIL valuation. That ranks 30th among college athletes and recruits (men and women) in 2024 within the On3 database. Among women’s basketball players, just LSU’s Angel Reese ($1.7 million) and Flau’jae Johnson ($1.1 million) are valued higher than Clark.

In the WNBA, rookies drafted with the top four overall picks in 2024 will receive a base salary of $76,535 during their first pro season. And with her celebrity, Clark likely will maintain many of her sponsorship deals as she moves into the WNBA.

Caitlin Clark NIL deals

Nike

Clark inked a deal with Nike in late 2022, putting the Iowa star hand-in-hand with one of America’s biggest brands.

“I grew up watching Nike athletes across all sports play their game,” Clark said in a release announcing the agreement, adding that she was “humbled” to join the current generation of Nike athletes.

Clark took advantage of her Nike partnership and gifted her entire team Kyler Murray’s signature sneakers in January. 

Gatorade

Gatorade is one of Clark’s newest partnerships, as she signed an NIL deal with the energy drink brand in December.

Clark described the opportunity to work with Gatorade as a “dream come true,” and the brand celebrated her arrival by releasing a video featuring the Hawkeyes star that aims to inspire the next generation of athletes. 

Buick

Buick added Caitlin Clark to the brand’s “See Her Greatness” campaign ahead of the 2023 NCAA Tournament, along with a handful of other women’s college basketball stars. That proved to be a wise decision, as greatness is exactly what Clark delivered during Iowa’s run to the national championship game, though the Hawkeyes lost the title to LSU. 

State Farm

State Farm is among Clark’s most recent NIL deals, as she partnered with the insurance company in October.

While insurance and basketball might not seem like the most natural fit, State Farm has a long history of working with notable athletes including Patrick Mahomes, Chris Paul and Aaron Rodgers. 

After a dominant run in 2023 that left Iowa just one win shy of a national championship, Clark became the latest athlete to join. She was featured in a December commercial for State Farm alongside Jimmy Butler and Reggie Miller. 

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Bose 

Clark agreed to an NIL deal with Bose before the 2023 NCAA Tournament and was featured in an ad for wireless headphones.

DeCOURCY: Caitlin Clark discovering not all NCAA women’s basketball greats welcome her success

Shoot-A-Way

Clark partnered with Shoot-A-Way, which produces basketball shooting machines, in late 2022. 

Shoot-A-Way claims Clark has used one of its machines throughout her development, and the Iowa star teamed up with the company to donate a machine to her high school shortly after the deal came together. 

Hy-Vee

One of Clark’s earliest NIL deals came with midwestern grocery chain Hy-Vee. The company announced the partnership in late 2021, and Clark’s work with the chain has continued into 2024.

Clark’s custom cereal brand, Caitlin’s Crunch Time, is available in Hy-Vee stores as of January.

H&R Block

Tax filing company H&R Block signed both Clark and South Carolina’s Zia Cooke to endorsement deals in April 2022. 

Both Clark and Cooke participated in the company’s “A Fair Shot” campaign and appeared in social media ads. 

Topps

Clark agreed to a deal with trading card company Topps in the summer of 2022. 

It’s fair to say Topps’ gamble was a success, as Clark can now say she has the most expensive women’s basketball card in history after one sold for $78,000 in January.

MORE: Jay Williams claims title-less Caitlin Clark is not ‘great yet’

Goldman Sachs

In perhaps her most unique NIL deal, Clark and then-North Carolina standout Caleb Love partnered with Goldman Sachs to advocate for the modernization of the Small Business Administration.

Clark and Love appeared in the campaign that ran during the 2023 NCAA Tournament, but interestingly enough, Love and the Tar Heels missed the men’s tournament entirely while Clark went on a run to the women’s title game.

The Vinyl Studio

The Vinyl Studio was actually Clark’s first NIL deal, signed weeks after student-athletes became able to profit off of their image and likeness.

The Vinyl Studio is a woman-owned clothing company founded in Iowa, and the announcement of Clark’s deal came with the production of custom shirts.  

Caitlin Clark net worth 2024

Clark’s net worth is estimated to be near $3 million, though it’s tough to gauge an exact figure considering her popularity continues to skyrocket. 

On3 estimates Clark’s NIL valuation at $910,000, though she continues to gain notoriety and will likely see that figure rise until her college career ends.

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